Groundswell Profile Tool

I decided to play around with the Groundswell Social Profile Tool, but I did not find exactly what I thought I would find.  I compared females from the US and all different ages.   What I expected to find in the 18-24 age group was what I expected.  Many (77-78%) of these women are spectators and joiners, which is what I thought a majority of this age group would be.  I thought this way because many women in this age group are just being introduced to the many different forms of social media.  This means that they have not had a lot of time to become creators.  I was surprised that 51% were already critics.  I expect that the women in this group are on the older side of the age range.  It was also interesting to see that only 10% were inactives.
In the 25-34 age group I expected to see much more critics and creators and less spectators and inactives.  I thought this would occur because many women in this age group have established a career where they would probably use some form of social media.  I was wrong.  Only 27% of these women were creators and critics dropped down to 40%.  The largest of this age group were spectators with 72%.  An explanation for this may be because many women in this age group have settled down and have families to look after.  This may also explain why men in this same age group have a slightly higher percentage of creators.
Overall, this is a great tool to see where people in our society (and other societies) are with social media.  I would love to see where the numbers are 5 to 10 years from now.  I suspect that the number of critics and creators will greatly increase and the number of inactives will greatly decrease.